Recommendation

RecommendationSara Peterson, Co-Founder of Scout Coffee, recommends shopping at Ruby Rose in San Luis Obispo as part of the Dirt Road Travels city travel guide to San Luis Obispo.

San Luis Obispo, California

Ruby Rose

"She's a creative force and it's really a gem of a store."

Recommendations:
Scout Coffee
Chris Burkard
SloDoCo Donuts + Coffee

Ruby Rose

"She's a creative force and it's really a gem of a store."

"A cafe where everyone feels welcome, and feels like it's their place."
Recommended by:
Sara Peterson, Co-Owner
  
Scout Coffee

Sara's Take

"There are all these little shops around SLO. One of my favorites is Ruby Rose. It's owned by a dear friend of mine named Steph. There are not stores like this anymore. Steph knows everyone in the community and they just do such a good job. She shops at flea markets and estate sales and she is just so true to her own style. It's very vintage Americana, like old California West. Just everything she curates, she's just a creative force and it's really a gem of a store."

Stephanie Hendry, Owner, Ruby Rose

My Story

"I started the shop out of a love of travel and road tripping. My love started in the 1960s when my dad would throw us all in the station wagon, luggage on top, and we'd just head out as a family. He would take us to every national park, national monument, fort, or just a marker in the sand to see everything about the West.

That was what we did as a family, and my favorite part was the souvenir shops and the trading posts. If we were good, my dad would give us $5, which was a lot in the sixties! We could get out of the car and go into the souvenir shops, and that was where my love of kitschy, fun just things that make ya' happy came from. Ya' know, cuz everything in there when you're eight years old was just sparkly and all the beading and everything. 

So when people come into the store, that's kind of how we've got it to make them feel. Like, ‘Oh my gosh, I want this! But I want that, and look at that!' 

So it’s definitely the little skip feeling that you get - were not always looking for the wow factor, we’re just looking for your heart to beat a little bit faster."

Interview Excerpt

 

Ruby Rose

Links:

WebsiteSocialYelp
Ruby Rose
 Location
Stephanie Hendry
Ruby Rose
San Luis Obispo
 Map
Scout Coffee
"A cafe where everyone feels welcome, and feels like it's their place."
-120.6698601
35.2944333
Chris Burkard
"I quit my job at nineteen to submit myself to a career in photography."
SloDoCo Donuts + Coffee
"We drove throughout California, visiting other donut shops to figure out how we could build something different."
-120.6721162
35.293566
Ruby Rose
"She's a creative force and it's really a gem of a store."
-120.65778490000002
35.2836884

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