"Coffee was a hobby that turned into a passion. My brother Derek and I built Prospect, but we didn't really have a coffee background before launching it.
So we had to learn.
We would buy 50 lbs of coffee at a time, all from different origins and roasting processes, just to understand how it all functioned. We spent about a year doing that in our garage, learning and building out the brand before opening the shop."
My Advice for Others
"I think a lot of people are naturally risk averse, and starting a business can seem pretty daunting. Not only the time it takes, but the money and financial investment can also be extreme. But I don't think that should dissuade somebody from really doing it.
It takes time and it takes a lot, a lot of effort.
But if you’ve done your due diligence and you’ve written your business plan and you see that it can be viable, ultimately you’ll be rewarded.
I also think there are a lot of common beliefs in the business world that are antiquated, especially for smaller cities like Ventura.