"Fluid State Beer Garden is a great new spot in Ventura that has amazing pizzas, appetizers and an incredible beer list."
"This is a heart and soul thing. We decided we needed to focus on doing something that we love to do rather than doing something that we had to do.
Jen and I have a similar idea about what makes a great beer bar and the goal has always been to build a place where people aren't intimidated, where it's comfortable.
We've always believed in doing the small number of things you do really really well instead of trying to do everything.
So we're not doing a pizza that everyone else has done and we're not selling beer that everybody else sells. We only sell beer from independently owned craft breweries, because small batch, locally made goods are important to us and what we're creating.
Today, people are looking for a higher level of quality and ultimately authenticity. They don't want people to fake it anymore. I think that's one of the reasons that restaurants fail, is because they think they can dupe the public, and they really can't.
Everything we're doing here is one hundred percent authentically Jen and me. We're very hands on. I'm making the pizzas, Jen's doing the bartending, and when we're not doing that, we're making signs and cleaning. We're present. It's just us. It's all us."
Advice for Others
"Most of the time I was told exactly the opposite of what I did, and my instincts turned out to be right.
You have to ultimately trust yourself; how you really want this to be. Everybody has advice and it's important to stay very, very true to your vision.
This is our dream bar. It sets people up for human conversation. We don't have TVs. We're being true to ourselves and our integrity is still intact."