"We were all business school friends from Cornell and each of us went on to our own white collar jobs after graduating. Ben was at Visa, Mike was at Procter & Gamble in Brand Management and I was at General Electric doing Product Management & Strategy.
But we really felt that we wanted to get beyond just doing our day jobs and we wanted to chase the American Dream of doing something that we were really passionate about.
And that's homebrewing. We just kept findings ourselves going back to, 'Man, how do we spend all our free time? Well, we spend it all brewing and judging homebrewing competitions and speaking with homebrewers and getting inspired.'
Those homebrewers were making amazing, innovative beers in their apartments and garages. They're who inspired us. They didn't have any fear of failure and we all felt it was a crime that their beers weren’t getting to the wider market.
It became pretty obvious to us that this was what we wanted to spend the rest of our time doing - building a brewery around homebrewing. So we did it.
Our lives are completely different now. We're getting so much more out of it. We're not ever spinning our wheels. We look at the facts, we make a decision and we move on. We're able to test things out in production and packaging and implement them in real time, which we were never able to do in the past."
What I Love Most About San Francisco
"This city constantly reinvents itself. San Francisco is incredibly beautiful, it’s small and there’s a vibrancy here that draws people in. The real energy is in the neighborhoods, because there’s so much diversity. You can see and experience different people, cultures and flavors, which is so unique."
Season of the Witch by David Talbot is a book with this great history of San Francisco, from the late Gold Rush to modern day, and the change the people and the city has gone through. You read about people like Janis Joplin and the Grateful Dead - all these luminaries who lived right here. That book gives you this greater sense of place that makes San Francisco so unique."