Recommendation

RecommendationSan Francisco's entrepreneurs recommend Alite Designs for shopping as part of Dirt Road Travels' San Francisco, California city guide. They love the back-to-the-basics outdoors shop at 3376 18th St in the Mission.

San Francisco, California

Alite Designs

"For anyone who loves the outdoors and lives in San Francisco, it's like a non-optional stop."

Recommendations:
Sunski Sunglasses
Hipcamp
Oru Kayak

Alite Designs

"For anyone who loves the outdoors and lives in San Francisco, it's like a non-optional stop."

"The most comprehensive guide to camping across the US."
Recommended by:
Alyssa Ravasio
  
Founder, Hipcamp

Alyssa's Take

"Alite Designs is the coolest store in San Francisco. For anyone who loves the outdoors and lives in this area, it's like a non-optional stop. 

Tae who owns it doesn't get anywhere near the credit he deserves. He was at North Face before starting Alite Designs. Tae took this industry that was just trending towards making the outdoors more intense - more intimidating, more Gore-Tex, more ice axes, more intensity and he was like, ‘Actually, the outdoors is totally simple. It’s not a big deal. You can just roll outside and be fine. This is your home. It's where we evolved from and it’s all good.' 

I think he was really the industry leader in the space. I credit him with so, so much of the direction the outdoor industry has gone." 

The Story Behind Sunski Sunglasses Hipcamp's CEO Alyssa Ravasio on Her Perfect San Francisco Day Patagonia's CEO Rose Marcario on What She Loves Most about Ventura

Alite Designs

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Sunski Sunglasses
"The Australia surf trip was pivotal for me and Sunski, as if it was the ultimate intersection of passion and fate."
-122.50886500000001
37.761058
Hipcamp
"The most comprehensive guide to camping across the US."
Oru Kayak
"The translucent material of the boat means you can see the water passing through underneath your feet, which is just so magical."
Alite Designs
"For anyone who loves the outdoors and lives in San Francisco, it's like a non-optional stop."
-122.41882340000001
37.76204329999999

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